MICE service

Launches that earn the front page.

Editorial-grade brand reveals — engineered to land coverage, dazzle dealers, and convert your invitee list into pipeline.

A product launch is your brand's most expensive 90 minutes of the year. Waoo Travel runs launches as integrated programmes — venue, production, talent, hospitality, PR coordination and immersive delegate experiences — calibrated for the audience that matters most: media, dealers, channel partners, customers or employees.

Launch formats we deliver

  • Press-only reveal events with embargo coordination
  • Dealer / channel launches with hands-on product demonstration
  • Customer reveal experiences (B2B and luxury B2C)
  • Internal employee and sales-force launches
  • Hybrid launches with broadcast-grade live production

What we coordinate

  • Concept, venue, production design, scenography
  • Talent booking — artists, speakers, presenters, hosts
  • Immersive walk-throughs, projection mapping, interactive installations
  • PR coordination, media hospitality, embargo management
  • Delegate hospitality and travel for invited guests
Frequently asked

Answers for travel buyers.

How quickly can Waoo Travel propose a product launches programme?

A senior account director responds within one business day with a written brief response, indicative cost band and 3-destination shortlist within five working days.

Do you handle group visas and travel insurance?

Yes. Group visa coordination (UAE, Schengen, USA, UK, Singapore, Thailand and more) and group travel insurance are standard inclusions for international programmes.

Can our procurement team audit the cost build-up?

Yes. All proposals are itemised — venue, F&B, AV, ground transport, accommodation, optional experiences, programme management fee. Procurement audits are welcomed.

Brief our product launches team.

Share your program, destinations and delegate volume. A senior account director will respond within one business day.